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Mark Kendall, founder of GREAT WHITE, emerged from Huntington Beach, California, influenced by icons like Jimi Hendrix and The Doors. Formed after a pivotal performance at The Whisky, GREAT WHITE's blues-driven rock has sold over 10 million albums worldwide, with hits like "Once Bitten, Twice Shy." Kendall's old-school approach values music's imperfections for their personality, contrasting with today's digital precision. Beyond music, he supports MusiCares and advocates for sobriety, appearing on podcasts like the Joe Rogan Experience.

Once Bitten Twice Shy- Great White